摘要
近年来,短视频平台在功能演进、叙事变革方面出现了众多具有变革性意义的转变,选取抖音平台作为研究对象,从可供性的角度,围绕抖音的综合服务生态、重塑交流场景、核心热点化叙事、商业共创的内容呈现四个方面进行分析。与此同时,抖音在功能和叙事上的转变也造成了功能同质化、个体话语权旁落、平台异化、社交情感缺失等问题。文章基于抖音转变过程中出现的问题,基于以用户为中心设置功能、构建用户满意度矩阵和优化算法逻辑、政府平台协同管制、构建用户自我认同四个方面,为解决相关问题提供实践路径。
In recent years,there have been many transformative changes in the function evolution and narrative reform of short video platforms.Tiktok Platform is selected as the research object,and ana-lyzed from the perspective of availability from such four aspects as diversified function-carrying capac-ity,reshaping communication scene,core hotspot narration and commercial co-creation.At the same time,its transformation in function and narrative has also caused problems like functional homogenei-ty,individual discourse power omission,platform alienation,and social emotion loss.Based on the problems arising in its transformation,practical paths for solving related problems are provided from four aspects:user-centered function setting,user satisfaction matrix construction and optimization al-gorithm logic,government platform collaborative regulation,and user self-identification construction.
作者
汪文忠
栗喜龙
WANG Wenzhong;LI Xiong(School of Language,Culture and Media,Hefei University,Hefei 230601,China)
出处
《合肥大学学报》
2024年第6期65-71,共7页
Journal of Hefei University
基金
安徽高校协同创新项目“环巢湖流域历史文化资源整理与高质量发展研究”(GXXJ-2023-081)。
关键词
抖音平台
功能演进
叙事变革
Tiktok Platform
function evolution
narrative change
