摘要
新开发旅游地的旅游市场研究存在着较多的困难,我们根据新开发旅游地的特殊矛盾,设计了"三步调研法"。具体为:第一步,分析新开发旅游地与旅游市场的潜在关系,确定这种关系程度。第二步,利用问卷调查技术,抽取旅游市场基础数据。第三步,利用综合分析技术,对旅游市场数据进行多元分析。在具体应用中,"三步调研法"效果好。
There are a lot of problems in tourism market research in new tourism areas.In this paper,the '3steps investigation method'is put forword based on the special situations in new tourism areas.This method consists of analyzing the relation between new tourism area and tourism market,getting basic data of tourism market with market investigation and making pluralistic analpses on the data of tourism market.It can solve some problems in tourism market research in new tourism areas in practice.
出处
《晓庄学院社会科学学报》
北大核心
2002年第6期87-90,共4页
Journal of Social Science of Hunan Normal University
关键词
旅游地
旅游规划
市场调研方法
tourism area
tourism plan
method for market investigation
