摘要
高等学校要通过改革成为自主办学的主体。适应于这一体制变革的要求 ,高校通过公关形象的塑造参与竞争 ,以良好的形象和信誉争取社会的认同和支持。高校的形象塑造既是公关的目的 ,又是其公关活动的过程本身。高校形象塑造须运用理念识别、视觉识别和行为识别系统使高校形象易于为公众所识别和联想。
Higher Learning institution should be the main-body of running schools through reforms.In order to meet the need of reform system,higher learning institutions take part in challenge through modeling image of public relations and try to obtain social understanding and support with good image and honesty.Higher Learning institutions' image modeling is not only the purpose of public relations but also activity process of public relations.The image modeling should use cognitive,visual and behaviour distinguishment system to make university image be easily distinguished and connected with by the publics.
出处
《山西高等学校社会科学学报》
2002年第11期105-107,共3页
Social Sciences Journal of Universities in Shanxi
关键词
高等学校
形象
公共关系
塑造
higher learning institutions
image
public relations
modeling
