摘要
中国加入WTO后 ,中国经济的全球化和我国企业的国际化经营程度必然加深 ,这就要求我国的市场营销要有大的发展。加入WTO对我国经济各方面的影响都是存在的 ,有利于学习和借鉴国际市场营销理论和经验 ;有利于我国营销与广告、策划的跨国、跨行业合作 ;有利于提升我国的良好的企业国际形象 ,更好地实施名牌战略和运用市场防御战略等。
China has been a member of WTO,So the globalization of China's economy and internationalization of the China's enterprise must be strengthened.This asks great development of the Chinese marketing.China's enterance to WTO has impact on difference fields of our country:it is good for learning international marketing theory and experience;it is good for different countries'and different lines' cooperation of marketing and advertising,planning;it is good for improving images of our enterprises;it is good for carrying out famous brand strategy and using market defense strategy.
出处
《吉林省经济管理干部学院学报》
2002年第5期11-13,共3页
Journal of Jilin Province Economic Management Cadre College
