摘要
数字经济已成为波动性经济增长中最具韧性和创新性的重要组成部分,企业数字化转型是发展数字经济的核心内涵和关键任务。文章基于西藏企业数字化转型专题调研的微观数据,采用有序Probit模型检验各动因对企业数字化转型决策的影响,并提出对策建议。研究发现:降低用工成本、提升生产效率和开拓新市场这三类动因均会对企业数字化转型决策产生显著促进效应,这一结论在经过稳健性和内生性检验后依然成立;三类动因对企业数字化转型路径的影响呈现差异性。具体来说,在效率驱动下企业更愿意通过组织和管理实现数字化转型;专注市场的企业更倾向于采用产品和服务实现数字化转型;在成本和效率的共同驱使下企业更容易通过采购和营销的敏捷化网络方式推进数字化转型;而对倾向于通过生产和研发等业务的智能化推进数字化转型的企业来讲,三种动因均影响显著但作用强度有所不同。由此,从企业、政府层面提出深入推进西藏企业数字化转型的对策。
Digital economy has become the most resilient,innovative and important component of volatile economic growth,and the digital transformation of enterprises is the core connotation and key task of developing digital economy.Based on the micro-data of the special survey on the digital transformation of the enterprises in Xizang,this research tests the influence of every driver on the decision-making of enterprises'digital transformation by adopting the Ordered Probit Model and then puts forward some suggestions.It is found that all three types of drivers,namely,reducing labor costs,improving productivity and exploring new markets,have a significant effect on the decision of enterprises'digital transformation,and this conclusion still holds after robustness and endogeneity tests.However,the impact of the three types of drivers on the path of enterprises'digital transformation shows differentiation,specifically,efficiency-driven enterprises are more willing to achieve digital transformation through organization and management,while market-focused enterprises are more likely to to achieve it through their products and services,the cost and efficiency-driven enterprises are more inclined to push forward their digital transformation through the agile network approach of purchasing and marketing.The three types of drivers have significant impacts on the enterprises which tend to promote their digital transformation through intelligentizing their production,research and development,but with different intensities of their impacts.Based on the findings,some strategies of promoting the digital transformation of Xizang's enterprises are suggested to for the government and the enterprises.
作者
宋爽
齐志霞
曾钰凌
SONG Shuang;QI Zhixia;ZENG Yuling(Institute of Digital Economy Development in Xizang,Xizang Minzu University;School of Finance and Economics,Xizang Minzu University,Xianyang,Shaanxi 712082)
出处
《西藏大学学报（社会科学版）》
CSSCI
北大核心
2024年第4期221-231,共11页
Journal of Tibet University
基金
2024年度西藏民族大学西藏文化传承发展协同创新中心重大委托课题“西藏特色产业高质量发展研究报告(2023)”子课题“西藏高新数字产业质量发展研究”(项目号:WT-ZD20240207)
2023年度陕西省教育厅科学研究计划项目“西藏数字乡村发展评价研究”(项目号:23JK0238)阶段性成果。
关键词
企业数字化转型
多元化转型路径
有序PROBIT模型
西藏
the digital transformation of enterprises
diversified transformation path
Ordered Probit Model
Xizang
