智媒时代红色文化融入高校思想政治教育的逻辑必然、现实审视与优化路向研究被引量：6

Research on Logic Necessity,Realistic Review and Optimization Direction of Integrating Red Culture into Ideological and Political Education in Colleges and Universities in the Era of Intelligent Media

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摘要智媒时代为红色文化融入高校思想政治教育提出了全新的时代课题,大数据、智能技术为红色文化融入高校思想政治教育提供全新技术支撑,另外,红色文化与高校思想政治教育的逻辑统一性,也需要红色文化融入高校思想政治教育及时完成时代转换。当前红色文化融入思想政治教育存在虚实脱节、张力不足、“信息茧房”等现实困境,需要通过优化场景叙事,实现情景再现,使红色文化融入思政教学,提升传播张力;优化学习场域,进行生态重构,使红色文化融入日常思政,提升教育感染力;优化算法推荐,实施精准思政,使红色文化融入网络思政,提升思想政治教育吸引力,从而开启智媒时代红色文化融入思想政治教育新样态。 The era of intelligent media has proposed a new era topic for the integration of red culture into ideological and political education in colleges and universities.Big data and intelligent technology provide new technological support for the integration of red culture into ideological and political education in colleges and universities.In addition,the logical unity between red culture and ideological and political education in colleges and universities also requires the integration of red culture into ideological and political education in colleges and universities to complete the transformation of the times in time.At present,there are some practical difficulties in the integration of red culture into ideological and political education,such as the disconnection between virtuality and reality,insufficient tension,and an information cocoon.It is necessary to optimize the narrative of the scene to realize the reproduction of the scene,so that the red culture can be integrated into ideological and political teaching,and enhance the tension of communication;optimize the learning field to carry out ecological reconstruction,so that the red culture can be integrated into daily ideological and political education,and enhance the appeal of education;optimize algorithm recommendation to implement precise ideological and political education,so that the red culture can be integrated into online ideological and political education,and enhance the attractiveness of ideological and political education,so as to open a new pattern of integrating red culture into ideological and political education in the era of intelligent media.

作者张伟 ZHANG Wei(School of Marxism,Shandong Xiehe University,Jinan 250109,China)

机构地区山东协和学院马克思主义学院

出处《黑龙江教师发展学院学报》 2025年第1期40-44,共5页 Journal of Heilongjiang Institute of Teacher Development

基金山东省高等学校哲学社会科学研究项目“智媒时代红色文化融入高校思想政治教育优化路径研究”(2024ZSMS383)。

关键词智媒时代红色文化高校思想政治教育 era of intelligent media red culture ideological and political education in colleges and universi-ties

分类号 G641 [文化科学—高等教育学]