摘要
跨境电商作为一种新的商业网络运营模式,正在重塑中小企业国际贸易链条。农产品本身的特性及国家贸易政策红利等因素使得跨境电子商务与农产品贸易具有很高的契合度。本文分析了我国农产品电商贸易现状,发现大学生从事农产品电商行业存在认知偏差、知识盲点和综合能力不足的问题。最后,提出大学生助力农产品电商贸易行业的策略。
Cross-border electronic commerce,as a new network operation model,is reshaping the international trade chain of small and medium-sized enterprises.The inherent characteristics of agricultural products and policy incentives make cross-border e-commerce highly compatible with the trade of agricultural products.This article analyzes the current status of agricultural e-commerce in China and identifies issues such as cognitive biases,knowledge gaps,and insufficient comprehensive skills among college students engaged in the agricultural e-commerce industry.Finally,it proposes strategies for students to support the agricultural e-commerce trade sector.
作者
马连容
王维嘉
马晓艳
MA Lianrong;WANG Weijia;MA Xiaoyan(NorthWest University,Xi'an,Shanxi 710119)
出处
《热带农业工程》
2024年第6期133-135,共3页
Tropical Agricultural Engineering
关键词
电子商务
农产品贸易
大学生
e-commerce
trade of agricultural products
college students
