摘要
在生鲜农产品产业迅猛发展的当下,市场对产品品质和安全的要求不断提升,这对供应链提出了新的挑战,现有的流通体系已成为制约产业进一步增长的瓶颈。推动生鲜农产品产业的持续健康发展,需对现有的流通体系进行改革和优化,探索和推广更高效、更符合市场需求的流通模式,以提升整个供应链的绩效。本研究运用DEA进行效率评估,深入分析批发市场和农超对接两种流通模式,揭示消费者需求的升级以及传统销售渠道的局限性。研究指出,生鲜农产品供应链中存在的总量和结构性失衡问题导致流通效率的下降,这不仅影响了农民的收入,也损害了消费者的利益。从长远来看,农超对接模式因其高效率和直接连接生产者与消费者的特点,更能满足现代生鲜农产品流通的需求,代表了行业发展的方向。这种模式通过减少中间环节,提高了流通效率,降低了成本,同时保证了产品的新鲜度和品质,更好地满足了消费者的需求。基于此,推动完善农产品供应链流通模式,需增加流通渠道融合能力、建立“农超一体化”信息平台、加大“农超对接”政策支持力度。
In the context of the rapid development of fresh agricultural products industry,the market demands for product quality and safety are continuously increasing,presenting new challenges to the supply chain,the existing distribution system has become a bottleneck hindering further growth of the industry.To promote the sustainable and healthy development of the fresh agricultural products industry,it is necessary to reform and optimize the current distribution system,and to explore and promote more efficient distribution models that meet market demands,in order to enhance the performance of the entire supply chain.This article used Data Envelopment Analysis(DEA)for efficiency evaluation,deeply analyzed the wholesale market and farm-to-supermarket distribution models,and revealed the upgrading of consumer demands and the limitations of traditional sales channels.The study pointed out that the total and structural imbalances in the fresh agricultural products supply chain have led to a decline in distribution efficiency,which not only affects the income of farmers,but also harms the interests of consumers.In the long run,the farm-to-supermarket model,with its high efficiency and direct connection between producers and consumers,is more capable of meeting the needs of modern fresh agricultural products distribution,representing the direction of industry development.This model improves distribution efficiency and reduces costs by reducing intermediate links,while ensuring the freshness and quality of products,better meeting consumer demands.Based on this,to promote the improvement of the circulation model of agricultural product supply chains,it is necessary to enhance the integration capacity of circulation channels,establish an information platform of farmers and stores integration,and increase policy support for encouraging farmers and stores to link up.
作者
李晓美
李美羽
李顺国
刘猛
刘建军
李娜
Li Xiaomei;Li Meiyu;Li Shunguo;Liu Meng;Liu Jianjun;Li Na(Institute of Millet Crops,Hebei Academy of Agriculture and Forestry Sciences,Key Laboratory of Genetic Improvement and Utilization for Featured Coarse Cereals(Co-construction by Ministry and Province),Ministry of Agriculture and Rural Affairs,The Key Research Laboratory of Minor Cereal Crops of Hebei Province,Shijiazhuang 050035,Hebei;School of Management,Hebei GEO University,Shijiazhuang 050031,Hebei;Institute of Grain Industry Technology Research in Hebei,Handan 057250,Hebei;Quzhou County Agriculture and Rural Bureau,Handan 057250,Hebei)
出处
《农业展望》
2024年第9期120-128,共9页
Agricultural Outlook
基金
国家现代农业产业技术体系资助“国家谷子高粱产业技术体系产业经济岗位”(CARS-06-14.5-A33)
财政部和农业农村部:河北省农林科学院基本科研业务费包干制项目资助“特色杂粮提质增效关键技术创新与示范”(HBNKY-BGZ-02)。
关键词
生鲜农产品
供应链模式
供应链效率
DEA
农超对接
fresh agricultural products
supply chain model
supply chain efficiency
DEA
farmers and stores to link up
