摘要
随着新媒体技术的飞速发展,信息传播的方式和速度经历了前所未有的变革,极大地拓宽了人们获取信息的渠道。随之而来的信息真实性和准确性问题日益凸显。本研究回顾了新媒体时代下信息传播模式的变革,以及这些阶段中转基因技术信息传播的演变历程;分析了新媒体时期国内转基因信息传播的主要平台及其特点,包括官方媒体和自媒体在信息传播中的角色差异;探讨了新媒体时代转基因信息传播的问题及挑战,提出了完善新媒体时代下的信息传播机制、提高转基因信息传播的准确性及权威性、加强信息传播的监管与引导策略、推动转基因科技创新与传播技术的协同发展等对策与建议。本研究强调新媒体的发展为转基因技术的信息传播提供了机遇与挑战,并呼吁加强对新媒体平台的管理和监管,创新和优化转基因传播策略,提高公众科学素养,为新技术的科学传播创造有利条件。
With the rapid development of new media technology,the way and speed of information dissemination have undergone unprecedented changes,greatly expanding the channels for people to obtain information.The resulting issues with information authenticity and accuracy are becoming increasingly prominent.This article reviewed the transformation of information dissemination modes in the era of new media,as well as the evolution of information dissemination of transgenic technology during these stages;analyzed the main platforms for transgenic information dissemination and their characteristics in China during the new media era,including the differences in the roles of official media and We Media in information dissemination.This article also explored the problems and challenges of transgenic information dissemination in the new media era,proposed strategies and suggestions from improving the information dissemination mechanism in the new media era,enhancing the accuracy and authority of transgenic information dissemination,strengthening the supervision and guidance strategies of information dissemination,and promoting the coordinated development of transgenic technology innovation and dissemination technology.The article emphasized that the development of new media provides opportunities and challenges for the information dissemination of transgenic technology,and called for strengthening the management and supervision of new media platforms,innovating in and optimizing transgenic communication strategies,improving public scientific literacy,and creating favorable conditions for the scientific communication of new technologies.
作者
李浩辉
康宇立
李驰
王友华
解沛
苗水清
Li Haohui;Kang Yuli;Li Chi;Wang Youhua;Xie Pei;Miao Shuiqing(Institute of Biotechnology,Chinese Academy of Agricultural Sciences,Beijing 100081;Institute of Agricultural Resources and Agricultural Regionalization,Chinese Academy of Agricultural Sciences,Beijing 100081;Chinese Academy of Agricultural Sciences,Beijing 100081)
出处
《农业展望》
2024年第9期86-93,共8页
Agricultural Outlook
基金
2024年基本科研业务费-农业科普-生物育种科普系列作品创作与推广—康宇立(编号:110239160011094)。
关键词
转基因技术
新媒体时代
信息传播
genetically modified technology
new media era
information dissemination
