摘要
随着媒体融合不断向纵深发展,防震减灾科普宣传面临新的机遇与挑战。虽然当前地震部门借助融媒体开展防震减灾科普宣传取得了一些成效,但在实际工作中还是面临着传播内容较为单一、资源整合不够高效、科普品牌不够成熟、管理机制不够健全等困境。本研究经过文献研究和案例分析,认为需要从挖掘内容主题、推动资源融合、打造科普品牌、完善管理机制等方面入手,以提高融媒体背景下防震减灾科普宣传效果。
With the continuous development of media convergence,the science popularization of earthquake preven-tion and disaster reduction is facing new opportunities and challenges.Although the current earthquake department has achieved some results in carrying out science popularization of earthquake prevention and disaster reduction with the help of media convergence,we still face the dilemma including relatively single communication content,ineffi-cient resource integration,immature science popularization brand,and imperfect management mechanism in actual work.After literature research and case analysis,this article suggests that it is necessary to start from the aspects of excavating the content theme,promoting the integration of resources,building the brand of science popularization,and improving the management mechanism,which is helpful for improving the publicity effect of science populariza-tion of earthquake prevention and disaster reduction in the context of media convergence.
作者
李亚杰
LI Yajie(Henan Earthquake Agency,Henan Zhengzhou 450018,China)
出处
《四川地震》
2024年第4期42-46,共5页
Earthquake Research in Sichuan
关键词
媒体融合
防震减灾
科普宣传
提升策略
media convergence
earthquake prevention and disaster reduction
science popularization
promotion strategy
