摘要
5G的大带宽和低时延等全新特性,让以大数据技术为核心的智能营销更便利。通过大数据处理、内容智能推荐以及效果监测等手段对全触点营销的关键环节进行赋能,极大优化了投放精准度,丰富了投放策略。通过对全触点大数据的分析和洞察,持续提升了App、小程序、H5、微信、短彩信等不同渠道触点的实时推荐、个性化营销、多次触达、精准化内容投放等能力。
The new features of 5G,such as large bandwidth and low latency,make intelligent marketing with big data technology at its core more convenient.Empowering the key links of full touch marketing through big data processing,intelligent content recommendation,and effect monitoring greatly optimizes the accuracy of advertising and enriches advertising strategies.Through the analysis and insight of full touch big data,we have continuously improved the real-time recommendation,personalized marketing,multiple reach,and precise content delivery capabilities of different channel touchpoints such as apps,mini programs,H5,WeChat,and short and multimedia messages.
作者
周迅
樊军
秦泽轩
ZHOU Xun;FAN Jun;QIN Zexuan(China Mobile Communications Group Jiangsu Co.,Ltd.,Nanjing Jiangsu 210000)
出处
《软件》
2024年第7期131-133,161,共4页
Software
关键词
大数据
全触点
场景营销
big data
full contact
scenario marketing
