摘要
通过对传统白酒企业进行深入研究,结合当前工业旅游的特点与发展趋势,本文提出了工业旅游对于传统白酒企业应用与推广中存在的问题与挑战,包括在品牌塑造、市场拓展等方面的积极影响,并提出了相应的策略和建议。本研究有助于传统白酒企业进一步发展工业旅游,实现产业升级和可持续发展。
Through in-depth research on traditional Baijiu enterprises,combined with the characteristics and development trend of current industrial tourism,the problems and challenges of industrial tourism in the application and promotion of traditional Baijiu enterprises,including the positive impact on brand building,market expansion,etc.,are put forward,and corresponding strategies and suggestions are proposed in this paper.This study will help the traditional Baijiu enterprises to further develop industrial tourism and achieve industrial upgrading and sustainable development.
作者
吴艳红
毕素娴
汪明迪
刘智康
李久洪
WU Yanhong;BI Suxian;WANG Mingdi;LIU Zhikang;LI Jiuhong(Yellow Crane Tower Distillery,Wuhan 430050,Hubei,China)
出处
《酿酒》
CAS
2024年第5期31-33,共3页
Liquor Making
关键词
工业旅游
传统白酒企业
品牌塑造
市场拓展
industrial tourism
traditional Baijiu enterprises
brand building
market expansion
