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高校资助工作中网络舆情管理研究

Research on Network Public Opinion Management in University Funding Work
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摘要 随着互联网的普及和社交媒体的兴起,网络已成为公众表达意见、获取信息的重要平台。在高校资助工作中,从资助政策的制定到执行,每一步都可能引发广泛的网络关注和讨论。网络舆情的快速传播与放大效应,既为高校资助工作的透明度提升和公众监督提供了便利,也带来了前所未有的挑战。如何有效应对这些挑战,确保高校资助工作的顺利进行,是值得相关人员深入探讨的重要课题。对此,本文通过阐述高校资助工作中网络舆情管理的现状与挑战,分析网络舆情的特点及其对资助工作的影响,进而探究加强资助工作中网络舆情管理的策略,以期推动我国高等教育资助事业的健康发展。 With the popularity of the Internet and the rise of social media,the network has become an important platform for the public to express their opinions and obtain information.In the work of university funding,every step from the formulation to the implementation of funding policies may trigger widespread online attention and discussion.The rapid dissemination and amplification effect of online public opinion not only provides convenience for the transparency and public supervision of university funding work,but also brings unprecedented challenges.How to effectively address these challenges and ensure the smooth progress of university funding work is an important topic wor-thy of in-depth exploration by relevant personnel.This article elaborates on the current situation and challenges of online public opinion management in university funding work,analyzes the characteristics of online public opinion and its impact on funding work,and explores strategies to strengthen online public opinion management in funding work,in order to promote the healthy development of China's higher education funding industry.
作者 王姗 Shan Wang(Suqian College,Suqian,Jiangsu 223800)
机构地区 宿迁学院
出处 《语言文字教学与研究》 2024年第3期1-3,共3页 Language Teaching and Research
关键词 资助 网络舆情 管理 funding online public opinion administration
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