摘要
知识营销是依托原有营销理论体系而创新 ,以“知识”为前提的营销思维体系 ,是以知识的传播、增值、使用作为目标来推介商品 ,实现企业利益欲望的目的。企业实施知识营销必须以知识经济带来的社会环境变革和“知识人”思维转变为前提 ,从以知识赋值市场、开发知识型产品、加强知识营销的“四化”
Knowledge marketing i s a marketing thought system which derives from original marketing theory on the pre mise of knowledge, aiming at spreading, increasing and using knowledge in popula rizing products, and realizing enterprise's profits. The enterprise must implem ent knowledge marketing on the precondition of social environment transformation brought abuot by the knowledge economy and the thinking change of 'knowledgeme n '. With knowledge as standard for market division, the enterprise also has to d e velop knowledge products and strengthen 'SiHua'(四化) construction of knowledg e marketing (sustained, net, individual, and flexible marketing) in order to build the healthy marketing system.
出处
《江西教育学院学报》
2002年第5期15-18,共4页
Journal of Jiangxi Institute of Education
