摘要
运用文献资料、逻辑分析等方法,分析数字经济背景下我国体育消费升级的现状、困境,并提出升级路径。现状:更新体育消费内容,催生体育消费新业态,革新体育消费场景,网络体育消费新生力量崭露头角。困境:数字体育产品有效供给不足,体育消费信息过载现象凸显,数字鸿沟难以弥合,数字体育市场监管体系亟待完善。升级路径:提升数字创新能力,满足体育消费新需求;提高民众信息素养,树立体育消费新观念;弥合数字鸿沟,挖掘体育消费新潜力;健全体育市场监管体系,营造体育消费升级新环境。
By using the methods of literature review and logical analysis,this paper analyzed the status quo and dilemma of China's sports consumption upgrading under the background of digital economy,and put forward the upgrading path.Current situation:It updates the content of sports consumption,promotes new forms of sports consumption,innovates sports consumption scenarios,and is a new force emerging in online sports consumption.Dilemma:The effective supply of digital sports products is insuffi cient,the phenomenon of sports consumption information overload is prominent,the digital divide is diffi cult to bridge,and the digital sports market supervision system needs to be improved.Path:We should enhance the ability of digital innovation to meet the new demand of sports consumption,improve people's information literacy and establish a new concept of sports consumption,bridge the digital divide to tap the new potential of sports consumption,and improve the sports market supervision system to create a new environment for sports consumption upgrading.
作者
雎利欣
杨涛
JU Li-xin;YANG Tao(School of Sports Economics and Management,Xi'an Physical Education University,Xi'an 710068,China)
出处
《体育文化导刊》
CSSCI
北大核心
2024年第6期68-74,共7页
Sports Culture Guide
关键词
体育经济
体育消费
消费升级
数字经济
sports economics
sports consumption
consumption upgrade
digital economy
