摘要
旅游景区实现韧性发展是其应对重大公共卫生事件负面冲击的重要途径,而准确评估现有韧性水平是提升景区发展韧性的基础。本文基于韧性理论、重大公共卫生事件对旅游景区的影响及其与景区发展韧性之间的关系分析,运用复合指标法和DEMATEL法,构建了包括防范能力、抵御能力、恢复能力和更新能力4个维度共20个指标的旅游景区发展韧性评价指标体系并确定各指标权重。结果表明:(1)抵御能力是体现景区韧性水平的最重要维度,其次是更新能力和恢复能力,防范能力相对影响较小;(2)旅游营收重构力、机制创新力度、市场营销灵活度和融资能力是对旅游景区韧性水平提升正相关性较大的指标;(3)市场灵活度、管理决策水平、融资能力和智慧化建设水平较容易受到其他指标的影响,在提升景区韧性水平过程中需要多加注意。该指标体系可为景区准确挖掘自身问题、提升发展韧性提供科学指导与有益借鉴。
Achieving resilient development is an important way for tourist attractions to cope with the negative impacts of major public health events,and an accurate assessment of the existing resilience level is the basis for improving the resilience of tourist attractions.Based on resilience theory,the impacts of major public health events on tourist attractions and the relationship between the impacts and the development resilience of the tourist attractions,this study uses the composite index method and DEMATEL method to construct an index system for evaluating the development resilience of tourist attractions.This evaluation index includes 20 indicators in the four dimensions of prevention ability,resistance ability,recovery ability and renewal ability,and the weight of each indicator was determined.The results show three important aspects of tourist attraction resilience.(1)Resistance ability is the most important dimension that reflects the resilience level of tourist attractions,followed by renewal ability and recovery ability,while prevention ability is relatively less important.(2)Tourism revenue reconstruction,mechanism innovation,marketing flexibility and financing ability have large positive correlations with the resilience level of tourist attractions.(3)Market flexibility,management decision-making level,financing ability and intelligent construction level are susceptible to other indicators,so that more attention should be paid to them in the process of improving the resilience level of tourist attractions.The index system developed in this study can provide scientifically valid guidance and a useful reference for tourist attractions to accurately examine their own issues and improve their development resilience.
作者
王露
黄梓若
喻乐
宁志中
WANG Lu;HUANG Ziruo;YU Le;NING Zhizhong(School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Research Center for Beijing Tourism Development,Beijing 100024,China;Institute of Geographic Sciences and Natural Resources Research,Chinese Academy of China,Beijing 100101,China)
基金
The General Project of Scientific Research Program of Beijing Municipal Education Commission(SM202110031002)
The Youth Academic Talents Project of Beijing International Studies University(21110010005)。
关键词
发展韧性
旅游景区
影响因素
评价指标体系
重大公共卫生事件
development resilience
tourist attractions
influencing factor
evaluation index system
major public health events
