摘要
高校作为意识形态工作的前沿阵地,须把网络意识形态工作的主导权和网络舆论的主动权牢牢掌握在自己手中。近年来大学生网络舆情问题频发,为剖析其产生的原因并提出合理的应对措施,本研究基于罗伯特·希斯的4R危机管理理论,通过分析大学生网络舆情的特点,结合4R危机管理理论中的缩减、预备、反应、恢复四个阶段,分析网络舆情存在的问题并提出应对策略,为更好地处理大学生网络舆情提供借鉴和参考。
As the forefront of ideological work,universities must firmly grasp the leading power of online ideological work and the initiative of online public opinion in their own hands.In recent years,there have been frequent issues with online public opinion among college students.In order to analyze the causes and propose reasonable countermeasures,this study is based on Robert Heath's 4R crisis management theory.By analyzing the characteristics of college students'online public opinion and combining the four stages of reduction,preparation,response,and recovery in the 4R crisis management theory,the problems of online public opinion are analyzed and corresponding strategies are proposed,to provide reference and guidance for better handling online public opinion among college students.
作者
郑秋雁
ZHENG Qiuyan(Nanjing Vocational Institute of Transport Technology,Nanjing,Jiangsu 211188)
出处
《科教导刊》
2024年第11期23-25,共3页
The Guide Of Science & Education
基金
南京交通职业技术学院青年教师专项课题“‘大思政’背景下高校学生工作队伍网络舆情应对及引领力提升路径研究”(JR2216)。
关键词
危机管理
网络舆情
4R理论
crisis management
online public opinion
4R theory
