摘要
受到单一调频传播模式的限制,目前国内的交通广播媒体正面临移动互联网智能终端对其核心内容生产与传播的严重冲击,其收听率、内容传播以及服务影响力在车载市场中所占的份额日益缩小。为了应对这一挑战,文章提出构建基于云原生的互联网交通广播智播交互体系。通过在内容生产、管理、发布方面的技术支持和相应管理层的颠覆性变革,将传统调频广播与短视频、图文、活动视频直播以及社群互动等深度融合,打造新型智能交互媒体信息平台,实现传统交通广播的转型升级。
Limited by the single FM transmission mode,the domestic traffic broadcast media is facing a serious impact on the production and dissemination of its core content by mobile Internet intelligent terminals,and its share of listening rate,content dissemination and service influence in the vehicle market is shrinking day by day.In order to meet this challenge,this paper proposes to build an interactive system of intelligent broadcasting of Internet traffic broadcasting based on cloud nativity.Through the technical support in content production,management and distribution and the subversive changes of the corresponding management,the traditional FM broadcasting is deeply integrated with short videos,pictures and texts,live video of activities and community interaction,so as to create a new intelligent interactive media information platform and realize the transformation and upgrading of traditional traffic broadcasting.
作者
王承永
唐炜
杨剑
李晓霞
WANG Chengyong;TANG Wei;YANG Jian;LI Xiaoxia(Hunan Radio&Television Group Co.,Ltd.,Changsha 410000,China)
出处
《电声技术》
2023年第12期74-83,共10页
Audio Engineering
关键词
云原生
波束成形
智慧播出
信息交互
媒体融合
cloud native
beamforming
smart broadcast
information interaction
media convergence
