摘要
在数字全球化和信息经济强势发展的背景下,以跨境电商为契机,不仅能够将产品更方便快捷地卖向国际市场,为产业集群的转型升级找到全新的网络出口,还能为集群内企业打造国际化贸易体系和网络,提升品牌知名度提供有效途径。而目前,宁波产业集群虽已经渐具规模和特色,但是仍存在创新能力差以及品牌意识薄弱等问题。加上跨境物流和其他配套服务的发展也相对落后,如何推动跨境电商助力产业集群深度发展是文章探讨的重点。基于此,文章将以讨论宁波产业集群与跨境电商的关联性为切入点,结合发展现状深入挖掘跨境电商助力宁波产业集群实现国际化过程中面临的问题。最后,立足于宁波的发展,从主体业务和支撑业务两个方面提出相应发展对策。
In the context of digital globalization and the strong development of the information economy,taking cross⁃border e⁃commerce as an opportunity can not only facilitate and quickly sell products to the international market,find new network exports for the transformation and upgrading of industrial clusters,but also provide effective ways for enterprises within the cluster to create an international trade system and network,and enhance brand awareness.At present,although the industrial cluster in Ningbo has gradually taken on scale and characteristics,there are still problems such as poor innovation ability and weak brand awareness.In addition,the development of cross⁃border logistics and other supporting services is also relatively backward.How to promote cross⁃border e⁃commerce to help deepen the development of industrial clusters is the focus of this article's discussion.Based on this,this article will discuss the correlation between Ningbo industrial cluster and cross⁃border e⁃commerce as the starting point,and combine the current development status to deeply explore the problems faced by cross⁃border e⁃commerce in helping Ningbo industrial cluster achieve internationalization.Finally,based on the development of Ningbo,corresponding development strategies are proposed from two aspects:main business and supporting business.
作者
周子涵
袁平
ZHOU Zihan;YUAN Ping(School of Logistics and E-Commerce,Zhejiang Wanli University,Ningbo 315100,China)
出处
《物流科技》
2024年第4期97-99,128,共4页
Logistics Sci-Tech
基金
教育部人文社会科学研究规划基金项目(22YJA630109)
浙江省教育科学规划课题(2021SCG347)。
关键词
跨境电商
产业集群
对策建议
cross⁃border e⁃commerce
industrial clusters
countermeasures and suggestions
