摘要
互联网的发展使短视频势头愈加强势,传统影视剧的宏大叙事不断被消解,并逐渐出现一种新的网络视听形态——网络微短剧,其借时长短、体量轻、节奏快、贴合受众心理等优势逐渐在网络视听领域占据一席之地。通过对已有网络微短剧调查,从内容生产的角度分析其特点及存在的问题。研究发现,网络微短剧在内容生产上具有社会化、去中心化、温情化等特点,但是也存在品质不高、价值失衡和泛娱乐化等现实问题,需给予重视。
The development of the Internet makes the momentum of short video stronger and stronger,and the grand narrative of traditional film and television dramas is constantly being dissolved,and a new network audiovisual form-network micro drama-gradually emerges,which gradually occupies a place in the field of network audiovisual by taking advantage of short duration,light volume,fast pace,and close to the psychology of the audience,and so on.Through the survey of existing online micro short dramas,we analyze their characteristics and problems from the perspective of content production.It is found that online micro-dramas are characterized by socialization,decentralization and warmth in content production,but there are also practical problems such as low quality,value imbalance and pan-entertainment,which need to be taken seriously.
作者
杨琳
YANG Lin(School of Journalism and Communication,Jilin Normal University,Changchun 130103,China)
出处
《中国有线电视》
2023年第11期168-171,共4页
China Digital Cable TV
关键词
网络微短剧
内容生产
受众
online mini dramas
content production
audience
