摘要
目前,“两微一号”成为媒体创新融合的主要产品形态,并对传统媒体形成包围、淹没的“倒融合”之势。如何适应“倒融合”趋势,实现传统媒体与互联网新兴媒体深度融合与互赢,通过对“倒融合”视域下媒体融合现状分析,梳理“倒融合”实践路径,提出“倒融合”背景下媒体融合发展的价值和策略,旨在利用好“倒融合”发展契机,转变传统媒体的融合发展理念,为媒体融合创新发展之路提供借鉴。
At present,“Weibo,Wechat and Tiktok ” has become the main product form of media innovation and integration,and has formed the trend of “inverse integration” to encircle and submerge the traditional media.How to adapt to the trend of “inverted integration” and realize the deep integration of traditional media and Internet emerging media and mutual benefit,through the analysis of the current situation of media integration in the field of “inverted integration”,sorting out the practical path of “inverted integration” and putting forward the proposal of “inverted integration”.Through analyzing the current situation of media integration under the perspective of “inverse integration”,sorting out the practical path of “inverse integration”,and putting forward the value and strategy of media integration development under the background of “inverse integration”,we aim to make good use of the development opportunity of “inverse integration”,change the concept of integration development of traditional media,and provide reference to the road of innovative development of media integration.The aim is to utilize the opportunity of “inverse integration” development,change the concept of traditional media integration development,and provide reference for the innovative development of media integration.
作者
唐亚春
TANG Yachun(Kangxian Integrated Media Center,Longnan 746500,China)
出处
《中国有线电视》
2023年第11期138-140,共3页
China Digital Cable TV
关键词
倒融合
媒体
传播
reverse fusion
media
spread
