摘要
随着欧盟谷歌比较购物一案的发生,数字平台集团实施的自我优待行为引起了学界关注。自我优待行为这一概念所指代的范围被逐渐扩大,众多本可以被现有竞争法所规制的行为也被称为自我优待行为。围绕是否禁止实施自我优待行为的讨论也日益增多。文章经过对案例和现有研究进行检视之后,发现对自我优待行为不应简单予以全部否定。首先,应对常见的自我优待行为进行划分,将无法纳入现有竞争法规制的自我优待行为称为“自我优待行为”。其次,在全面分析“自我优待行为”的竞争效果后,应区别对待不同类型的“自我优待行为”,除了禁止具有市场支配地位的数字平台集团实施跨市场的“自我优待行为”之外,其余在横向市场、纵向市场和跨市场实施的“自我优待行为”应在符合“比例原则”的同时保护消费者选择利益。最后,注重发挥市场调研的作用,利用声誉机制促进消费者转换。
In the wake of Google comparison shopping case in the European Union,self-preferential behaviors carried out by digital platform groups have drawn academic attention.The range of behaviors designated by self-preferential behaviors has gradually been expanded;many behaviors that could be regulated by existing competition laws are also classified as self-preferential behaviors.The debate over whether to ban self-preferential behaviors is also heated.After reviewing the cases and existing studies,the paper has found that self-preferential behaviors should not be simply denied entirely.First,we should examine common self-preferential behaviors and categorize those that cannot be incorporated into existing competition law regulation as“self-preferential behaviors”.Second,after a comprehensive analysis of the competitive effects of“self-preferential behaviors”,we should differentiate between types of“self-preferential behaviors”.Except prohibiting digital platform groups with dominant market positions from implementing cross-market“self-preferential behavior”,other“self-preferential behaviors”in horizontal,vertical and cross-markets should conform to the“principle of proportionality”and protect the interests of consumers’choices.Finally,we should pay attention to the role of market research,and use the reputation mechanism to promote consumer conversion.
作者
汪丽丽
谢汶磊
WANG Li-i;XIE Wen-ei(School of Law,Shanxi University of Finance and Economics,Taiyuan Shanxi 030000,China)
出处
《太原理工大学学报（社会科学版）》
2023年第5期74-83,共10页
Journal of Taiyuan University of Technology(Social Science Edition)
基金
国家社会科学基金项目“我国公平竞争自我审查与外部监督机制完善研究”(18CFX058)。
关键词
数字平台集团
自我优待
竞争法
比例原则
消费者选择
digital platform groups
self-preference
competition law
principle of proportionality
consumers’choices
