摘要
ChatGPT的横空出世产生了广泛的社会效应,引导着世界人工智能产业进入生成式人工智能的新赛道。究其技术机理,生成式人工智能具有多模态的强大内容生成能力、持续性的人机对话互动模式以及通用化的技术应用拓展空间,以软件形态呈现使其得以被灵活地应用到诸多现实领域。数字乡村建设是国家在数字化背景下推进“三农”发展的重要战略,基于数字乡村建设与数字技术之间的密切关联,其为生成式人工智能发挥社会价值提供了新的作用场域。将生成式人工智能嵌入数字乡村建设具有通用化多场景应用、优化乡村公共服务质量、驱动乡村社会生活发生新变化等应用价值。技术的运行有赖于良好的外部环境,当前数字乡村建设出现科层逻辑制约、过度追求标准化、数据信息悬浮、技术性社会结构变迁等实践困境,这抑制了生成式人工智能的赋能作用。针对这些外部限制,应通过优化体制内多重关系、强化政企协同治理、提升数据信息赋能价值、培育数字乡村建设共同体等路径加以优化,为生成式人工智能的乡村振兴赋能创造更大的可能性空间。
The ChatGPT has caused widespread social effects,guiding the world AI industry into a new track of generative AI.As for the technical mechanism,generative AI has powerful multimodal content generation capability,continuous human-computer dialogue interaction mode,and generalized technology application expansion space,which is presented in software form so that it can be flexibly applied to many social areas.Digital village construction is an important national strategy to promote the development of three issues of agriculture,the countryside and farmers in the context of digitalization.Based on the close connection between digital village construction and digital technology,digital village construction provides a new field for generative AI to play its social value.Embedding generative AI into digital village construction has application values such as generalized multi-scene applications,optimizing the quality of rural public services,and causing new changes in rural social life.The operation of technology depends on a good external environment.There are practical dilemmas in digital village construction such as section logic constraints,excessive pursuit of standardization,suspension of data in rural society,and technological social structure changes,which inhibit the empowering effect of generative AI.In response to these external constraints,a greater space of possibility should be created for the technological empowerment of generative AI by optimizing the multiple relationships within the system,strengthening the collaborative governance of government and enterprises,enhancing the empowerment value of data,and fostering the community of digital village construction.
作者
王茂福
严雪雁
WANG Mao-fu;YAN Xue-yan(School of Sociology,Huazhong University of Science and Technology,Wuhan,Hubei,430074)
出处
《深圳大学学报（人文社会科学版）》
CSSCI
北大核心
2023年第4期87-96,共10页
Journal of Shenzhen University：Humanities & Social Sciences
