摘要
品牌建设是怀远糯稻实现突破性发展的必经之路,但在品牌建设过程中制约其发展的因素有很多。通过对品牌建设影响因素构建模型,运用DEMATEL方法,分析不同因素对怀远糯稻品牌建设的影响程度。研究结果表明,政府政策支持、政府监督管理、农户意识、行业组织带动能力、行业组织市场运营能力等对怀远糯稻品牌建设有显著影响,以此为据,提出怀远糯稻品牌建设对策建议。
Brand building is the only way for Huaiyuan glutinous rice to achieve breakthrough development,but there are many factors restricting its development in the process of brand building.DEMATEL method was used to analyze the influence of different factors on the brand building of Huaiyuan glutinous rice.The results showed that government policy support,government supervision and management,farmers’awareness,leading ability of in⁃dustry organization and market operation ability of industry organization had significant influence on Huaiyuan glutinous rice brand construction.Based on this,some construction countermeasures for Huaiyuan glutinous rice brand were put forward in this study.
作者
孟琪
胡月英
MENG Qi;HU Yue-ying(College of Management,Anhui Science and Technology University,Bengbu 233030,China)
出处
《内蒙古民族大学学报（自然科学版）》
2023年第4期340-346,共7页
Journal of Inner Mongolia Minzu University：Natural Sciences
基金
安徽高校研究生科学研究项目(YJS20210559)
安徽省社会科学创新发展研究课题(2021CX102)。
