摘要
随着互联网的不断发展,网络流行语的飞速传播对主流媒体语言表达产生了冲击,对传统语言表达方式也提出了新的挑战。主流媒体在各大平台传播内容选择使用网络流行语,既是对语言发展的尊重,也是媒体适应新变化的需要,同时还迎合了受众获取新信息的心理。文章分析了主流媒体面对网络流行语这把“双刃剑”展现出冲击和驾驭两个属性,并通过冲击与驾驭解构主流媒体在融合创新过程中如何提升语言表达的规范化,增强在融媒体时代的媒介传播力和公信力,提出了主流媒体驾驭网络流行语用语规范化的路径。
With the continuous development of the Internet,the rapid spread of network buzzwords has had an impact on the language expression of mainstream media and has also posed new challenges to traditional language expression.When mainstream media disseminates content on various platforms,selectively using network buzzwords is not only a respect for language development,but also a necessity for media voice,and it also caters to the psychological needs of the audience.This article analyzes the ambivalence of network buzzwords as a'double-edged sword'when mainstream media keeps up with the trend of the Internet,and proposes a standardized path for the language expression of mainstream media to manage the influence of network buzzword dissemination,in order to help improve language expression standards,enhance the credibility and influence of mainstream media in the era of integrated media innovation.
作者
王佳玉
李佳欣
WANG Jia-yu;LI Jia-xin(Sanming University,Sanming 365004,China)
出处
《哈尔滨师范大学社会科学学报》
2023年第3期154-158,共5页
Journal of Social Science of Harbin Normal University
基金
2021年度福建省中青年教师教育科研项目(JAS21323)。
关键词
冲突
驾驭
网络流行语
主流媒体语言
表达规范化
conflict
manage
network buzzwords
language expression of mainstream media
standardization of expression
