摘要
古厝文化的国际传播有赖于其外宣策略及外宣话语效果,而专事于话语策略和话语效果的西方修辞学能为古厝文化的对外传播提供理论依托。以福州古厝文化的代表之一“三坊七巷”文化的对外传播为研究对象,基于西方修辞学的视角,通过重视受众因素,精心策划对外宣传文案和选择话语平台从而构筑修辞人格,以及分析评判古厝文化中英文文本资料,致力于进一步提升古厝文化对外传播中的修辞力量以及福州古厝文化的对外宣传力度和国际影响力。
The overseas spreading of Gucuo culture depends on its publicity strategies and the infectiousness of the relevant publicity-targeted discourse,and the Western rhetoric centered on discourse strategy and effect can provide theoretical guidance for the overseas publicity of Gucuo culture.Taking the overseas spreading process of the"Three Lanes and Seven Alleys"culture as the research subject,based on the Western rhetoric theories and by emphasizing the factor of audience,this paper intends to build an appropriate publicity platform to construct the ethos and analyze the existing Chinese and English literature of Gucuo culture in the expectation of further improving the rhetorical power of publicity-oriented literature on Gucuo culture as well as the international influence of the culture of Fuzhou city.
作者
魏晓冰
WEI Xiao-bing(Fuzhou University of International Studies and Trade,Fuzhou 350202,Fujian,China)
出处
《景德镇学院学报》
2023年第2期11-15,共5页
Journal of JingDeZhen University
基金
福建省中青年教师教育科研项目(社科类)一般项目(JAS21400)。
关键词
古厝文化
修辞人格
受众
外宣翻译
Gucuo culture
ethos
audience
overseas-targeted publicity translation
