摘要
研究以门户网站、报纸期刊、微博和知乎四大类传统媒体和自媒体平台为语料来源,运用内容分析和话语分析的质性研究方法,并辅以语料分析软件作为量性研究,探究公共话语空间内职业教育的话语表达策略与形象建构。从议程设置、视域融合和话语策略的角度为改善公共话语中的职业教育形象提出启发性对策。
This study takes the four types of traditional media and self-media platforms,namely portal websites,newspapers and periodicals,Weibo and Zhihu,as corpus sources,and employs qualitative research methods of content analysis and discourse analysis,supplemented with corpus analysis software as quantitative research,to explore the discourse expression strategies and image construction of vocational education in the public discourse space.From the perspectives of agenda setting,integration of perspectives and discourse strategies,some inspiring countermeasures are put forward to improve the image of vocational education in public discourse.
作者
赵雪倩
Zhao Xueqian(Tianjin Sino-German University of Applied Sciences,Tianjin 300350)
出处
《天津职业院校联合学报》
2022年第12期51-57,共7页
Journal of Tianjin Vocational Institutes
基金
天津市教委2019年度科研计划项目“跨文化视域下天津高校多模态话语建构与对外传播”(项目编号:2019SK114)。
关键词
职业教育
形象研究
公共话语
内容分析
话语分析
vocational education
image study
public discourse
content analysis
discourse analysis
