摘要
影视在名人效应、准社会互动等的影响下,在一定程度上影响观众的出游意愿。以准社会互动理论为基础,加入地方依恋因素,构建影视旅游者旅游行为意向的研究模型并构建了相关假设。以《送你一朵小红花》电影中的青海为例,运用结构方程模型(SEM)对研究假设进行实证检验。结果显示:影视受众情感参与对影视受众行为参与有显著正向影响,对相关目的地地方依赖、地方认同没有直接显著影响;影视受众行为参与对相关目的地地方依赖、地方认同有显著正向影响;影视受众目的地地方依赖、地方认同均对旅游行为意向有显著正向影响。因此,影视旅游地应该针对粉丝和受众参与偏好,借助影视热度,展现目的地独特的风土人情,触发受众的情感共鸣与情感联系,以提升其旅游行为意向。
Under the influence of celebrity effect and para-social interaction,films are increasingly able to in-duce viewers'willingness to travel.Based on the theory of para-social interaction and the factor of place attach-ment,this study constructs a model of the influence mechanism of film-induced tourists'behavioral intention and puts forward relevant hypotheses.Taking the film A Little Red Flower as an example,the empirical test is carried out by using structural equation model(SEM).The results show that:(1)Film-induced tourists'emo-tional involvement has a significant positive impact on tourism behavioral involvement,but has no direct and sig-nificant impact on place attachment and place identity.(2)Film-induced tourists behavioral involvement has a significant positive impact on place attachment and place identity.(3)Both place attachment and place iden-tity of film-induced tourists have significant positive impact on tourism behavioral intention.Therefore,film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences,with the help of the popularity of film,so as to improve their tourism behavior intention.
作者
甘雪娜
郭英之
曹晓彤
GAN Xue-na;GUO Ying-zhi;CAO Xiao-tong(Department of Tourism,Fudan University,Shanghai 200433)
出处
《泰山学院学报》
2022年第6期62-70,共9页
Journal of Taishan University
基金
国家自然科学基金项目(72074053)阶段性成果。
关键词
准社会互动
地方依恋
影视旅游
旅游行为意愿
para-social interaction
place attachment
film tourism
tourist behavior intention
