摘要
当今社会的高速发展对商品产生了相应的影响,人们不再只追求商品的功能性,同时也追求商品的视觉冲击度,吸引人的包装能够有效促进商品的推销。本文以我国的传统民间文化为切入点,从多个方面分析我国的传统民间文化,对其表现形式和艺术元素进行总结,并研究如何在包装设计中应用这些传统民间艺术元素。研究结果表明中国传统民间文化具有独特的艺术形式和丰富的内涵,在现代包装中具有十分重要的地位以及非常可观的发展前景。
The rapid development of today's society has had a corresponding impact on commodities.People no longer only pursue the functionality of commodities,but also pursue the visual impact of commodities.Attracting packaging can effectively promote the promotion of commodities.This paper takes the Chinese traditional folk culture as the starting point,analyzes our traditional folk culture from many aspects,summarizes its expression forms and artistic elements,and studies how to apply these traditional folk art elements in the packaging design.The research results show that the Chinese traditional folk culture has a unique art form and a rich connotation,and has a very important position and a very considerable development prospect in the modern packaging.
作者
陆曦
Lu Xi(Jiangsu Vocational Institute of Architecture Technology,Xuzhou Jiangsu 221000)
出处
《流行色》
2022年第12期68-70,共3页
Fashion Color
基金
2021年度江苏省高校哲学社会科学研究一般项目2021SJA1128《跨文化语境下汉画像石中自然物象的图像学研究》
2020年江苏建筑职业技术学校级教研课题“工匠精神培育与高职院校学生核心能力培养的实践研究”(028)
2020年江苏建筑职业技术学校级教研课题“产教融合背景下的混编教学团队建设研究”(036)。
关键词
传统文化
民间艺术
包装设计
艺术元素
traditional culture
folk art
packing design
artistic elements
