摘要
消费文化的兴起使文创产品的文化符号价值愈发鲜明。本文通过网络调查,概括和分析10家公共图书馆代表性文创产品的符号建构方式,发现目前公共图书馆文创产品更注重对产品背后内容、故事等内涵性符号的建构,但也存在外延性符号建构缺失、产品美感不足以及内容挖掘浅层等问题。这提示公共图书馆文创产品的发展应注重符号建构的多元性、消费者的主体性和品牌的符号传播,从而满足消费者文化需求,传播民族传统文化,增强文化认同与文化自信。
The rise of consumer culture makes the cultural symbol value of cultural and creative products more and more distinct.Through network survey,the paper summarizes and analyzes the symbol construction methods of representative cultural and creative products of 10 public libraries.It is found that the cultural and creative products of public libraries pay more attention to the construction of connotative symbols such as content and story behind the products,but there are also some problems such as lack of extensional symbol construction,lack of aesthetic feeling of products and shallow excavation of content.It is suggested that the development of cultural and creative products in public libraries should pay attention to the diversity of symbol construction,the subjectivity of consumers and the symbol communication of brands to meet the cultural demands of consumers,inherit and spread national traditional culture,and enhance cultural identity and cultural self-confidence.
出处
《山东图书馆学刊》
2022年第6期68-72,共5页
The Library Journal of Shandong
关键词
公共图书馆
文化创意产品
符号消费
符号建构
Public library
Cultural and creative products
Symbolic consumption
Symbolic construction
