摘要
零售户是烟草行业最具价值的战略资源,是推动烟草行业高质量发展的重要基石。本文对山东省潍坊市大部分零售客户进行实地走访,开展“我与客户共成长”主题活动。本文针对“终端建设情况”、“云POS使用情况”、“客户经理服务情况”“诚信互助小组建设情况”4个基本特征进行分析,分类设计三级指标体系,从而运用模糊综合评价法计算出权重并提出科学性建议。目的是使烟草行业与零售客户协同发展,真正把零售客户凝聚成共同推动行业高质量发展的内生动力。
Retailers are the most valuable strategic resources of the tobacco industry and the important cornerstone to promote the high-quality development of the tobacco industry.In this paper,most of the retail customers in Weifang City,Shandong Province were visited on the spot to carry out the theme activity of"I grow with customers".This paper analyzes the four basic characteristics of"terminal construction","cloud POS usage","customer manager service",and"integrity mutual aid group construction",and designs a three-level index system by classification,so as to calculate the weight with fuzzy comprehensive evaluation method and put forward scientific suggestions.The purpose is to enable the tobacco industry and retail customers to develop in coordination,and truly condense retail customers into an endogenous power to jointly promote the high-quality development of the industry.
作者
梁子敬
滕洁
郭广强
王鹏
LIANG Zi-jing;TENG Jie;GUO Guang-qiang;WANG Peng(Marketing Department of Shandong Weifang Tobacco Co.,Ltd.,Weifang 261000,China;Shandong Paisno Market Research Co.,Ltd.,Qingdao 266033,China)
出处
《价值工程》
2022年第32期47-49,共3页
Value Engineering
关键词
零售户
烟草行业
协同发展
retailers
tobacco industry
collaborative development
