摘要
地域文化是一个城市的灵魂,是城市发展的重要动力。大千世界,每个地域都有着属于自己的独特风采,历史文化也都是独一无二的。本文对山东郓城“水浒好汉城”的地域文化特色和文化背景进行深入研究,以此推动郓城打造水浒文化名城的城市旅游品牌形象的传播。笔者希望通过对“水浒好汉城”品牌形象的分析和推广,传承中华民族宝贵的精神财富,让年轻人更加了解水浒文化以及“水浒好汉城”的文化底蕴、历史根源,并以点带面,多方面促进传统文化和现代文化的融合。
Regional culture is the soul of a city and an important driving force for urban development.In the vast world,each region has its own unique style and historical culture.This paper will conduct an in-depth study on the regional cultural characteristics and cultural background of Yuncheng,Shandong Province,as a“Water Margin Hero City”,in order to promote the spread of Yuncheng’s urban tourism brand image of building a water margin cultural city.The author hopes to pass on the precious spiritual wealth of the Chinese nation through the analysis and promotion of the brand image of the“Water Margin Hero City”,so that young people can better understand the culture of the Water Margin and the cultural heritage and historical roots of the“Water Margin Hero City”,and promote the integration of traditional culture and modern culture from a point to an area in many ways.
作者
贾馨
杨芳
JIA Xin;YANG Fang(Nanchang Hangkong University,Nanchang 330063,China)
出处
《鞋类工艺与设计》
2022年第15期36-38,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2021年度江西省研究生创新专项资金省级项目《基于地域文化特色的城市品牌形象传播策略研究—以山东郓城为例》(项目编号:YC2021-S701)
2022年度南昌航空大学第十七届大学生“三小”一般项目《基于地域文化特色的旅游品牌形象传播应用研究—以山东郓城为例》(项目编号:2022YS016)。
关键词
“水浒好汉城”
地域文化
旅游品牌形象
“water margin hero city”
regional culture
tourism brand image
