摘要
叙事设计是采用说故事以及讲故事的方式开展的设计类活动。红色文创产品,要求每一个产品要带有故事的属性,因此叙事设计非常符合这一要求。该文突出叙事设计方法,并将该方法引入红色文创产品的设计过程中,探究了这种设计方法在红色文创产品中的重要性,结合安全分析了叙事设计在红色文创中的作用,阐述文创产品开发原则,并探究了文旅融合背景下文创产品设计定位,并以长征博物馆为例,实践验证叙事设计方法的可行性。
Narrative design is a design activity using story-telling and storytelling.Red cultural and creative products require each product to have the attribute of the story,so the narrative design is very in line with this requirement.This paper highlights the narrative design method,introduces this method into the design process of red cultural and creative products,explores the importance of this design method in red cultural and creative products,analyzes the role of narrative design in red cultural and creative products in combination with safety,expounds the development principles of cultural and creative products,explores the design positioning of creative products under the background of cultural and tourism integration,and takes the Long March Museum as an example,The feasibility of narrative design method is verified by practice.
作者
闫付海
YAN Fuhai(Nanyang Vocational College,Nanyang Henan,474500,China)
出处
《文化创新比较研究》
2021年第34期179-182,共4页
Comparative Study of Cultural Innovation
基金
2022年度河南省高校人文社会科学研究一般项目“3D打印技术在南阳红色文化旅游创意产品设计中的应用研究”(项目编号:2022-ZZJH-151)
2021年度南阳市哲学社会科学规划课题:南阳红色基因的梳理提炼与传承发展研究(宛社规办〔2021〕3号)。
关键词
叙事法
红色文创
产品设计
Narrative method
Red cultural creation
Product design
