摘要
城市品牌价值是城市竞争力的主要体现。文章基于广州市民内部视角以及非广州市民的外部视角,构建以经济能力、文化旅游、居民生活、行政管理、城市声誉、人才创新为一级指标的城市品牌价值体系,以问卷方式调查广州市民和非广州市民的城市品牌价值感知,分析广州城市品牌价值各维度的具体得分,提出广州城市品牌建设特点以及现存短板,为广州城市品牌建设提出针对性的策略建议。
City brand value is the main embodiment of a city’s competitiveness. Based on the internal viewpoint of locals and external viewpoint of non-locals, the paper builds a urban brand value system with economic strength, cultural tourism, residents livelihood, administrative management, city reputation and talent innovation as its primary indexes. It investigates the perception of urban brand value with locals and non-locals by questionnaire surveys, analyzes the specific scores of each dimension of Guangzhou’s city brand value, and finds out its weakness, and puts forward niche suggestions for Guangzhou’s city brand construction.
作者
刘红艳
郑芸
蔡龄葵
卫海英
廖俊云
LIU Hongyan;ZHENG Yun;CAI Lingkui;WEI Haiying;LIAO Junyun
出处
《城市观察》
2022年第5期133-148,164,共17页
Urban Insight
基金
国家社会科学基金项目“消费者产品处置绿色化的形成机制及助推式公共政策研究”(19BGL110)
广东省自然科学基金“消费者产品处置绿色化的心理机制研究”(2019A1515012001)成果。
关键词
城市品牌
城市品牌价值
顾客视角
差异比较
city brand
city brand value
customer’s perspective
difference comparison
