摘要
2022年北京冬奥会和2008年北京夏奥会被合称为北京“双奥”。在“双奥”之间的14年里,我国传媒业态发生了巨大变化,而这也注定了“双奥”期间,新闻媒体对中国运动员的媒介形象呈现出变迁的情况。随着媒介语境的嬗变、新闻专业性的回归、体育观念的进步,以《光明日报》为代表的新闻媒体,将报道的重心从颂扬运动员的成绩转移至运动员的赛场表现,为读者呈现出更加立体的中国运动员媒介形象。这种变化有助于对发展全民健身、建设体育强国发挥助力作用。
The 2022 Winter Olympics and 2008 Summer Olympics are known as Beijing“Dual Olympics”.The fourteen years between the“Dual Olympics”have witnessed tremendous changes in the landscape of China’s media industry.It is thus destined to see changes of the media image of Chinese athletes on news media during the“Dual Olympics”.With the transmutation of media context,the return of news professionalism and the progress of perceived values in sports,news media agencies represented by Guangming Daily have shifted the focus of coverage from praising athletes’results to their performance in the competition,presenting an all-round media image of Chinese athletes and helping to the growth of China’s national fitness and building of a sports power.
作者
牟红
贺明慧
彭钦
Mou Hong;He Minghui;Peng Qin(Linyi University,Campus in Fei County,Linyi 276000,China;不详)
出处
《体育科技文献通报》
2022年第9期192-194,共3页
Bulletin of Sport Science & Technology
