摘要
结合现代冲突理论的基本观点,以现代冲突理论与休闲体育商业化的关系作为切入点,分析休闲体育商业化的意义,从营销策略和运营环节2个方面阐述休闲体育商业化发展的具体路径,促进了和谐社会的进一步构建,突出了休闲体育商业化的效用.
Combining with the basic viewpoints of modern conflict theory, taking the relationship between modern conflict theory and commercialization of leisure sports as a starting point, this paper analyzed the significance of commercialization of leisure sports and expounded the specific development path of commercialization of leisure sports in two aspects as marketing strategies and operations, which promoted the further construction of a harmonious society and highlighted the effectiveness of the commercialization of leisure sports.
作者
姚天星
YAO Tian-Xing(Department of Basic Sciences,Beihai Vocational College,Beihai Guangxi 536000)
出处
《辽宁师专学报（自然科学版）》
2022年第2期96-99,共4页
Journal of Liaoning Normal College(Natural Science Edition)
关键词
现代冲突理论
休闲体育
商业化
modern conflict theory
leisure sports
commercialization
