摘要
数字叙事传播可改善档案微视频的叙事角度、手法、文本、内容、媒介,建立互动、沉浸受众体验,构建宣传媒介交互的新格局。但也存在着档案微视频数字叙事内容编排不够合理,数字技术整合力度不高,传播影响力较弱和效果难以持续等问题。通过优化数字理念层面、档案内容层面、数字技术层面、传播媒介层面、受众体验层面,以提高档案微视频或宣传片在摄制、传播、交流、体验等方面的功能和价值。
Digital narrative communication can improve the narrative angle,technique,text,content and media of archive micro-video,establish interactive and immersive audience experience,and construct a new pattern of publicity and media interaction.However,there are also problems like unreasonable arrangement of digital narrative content,low digital technology integration,weak communication influence and unsustainable effect.It is necessary to optimize the digital concept,file content,digital technology,media and audience experience,to improve the function and value of shooting,communication,communication and experience.
出处
《山东档案》
2022年第3期20-24,共5页
Shandong Archives
关键词
档案叙事
数字叙事传播
档案馆微视频
archival narrative
digital narrative communication
archives micro-video
