摘要
向自媒体转型是目前企业自线下转至线上后面临的又一次组织变革,也是实现乡村振兴战略中乡村企业与网络技术有机衔接的重要一环.基于企业转型过程中的高风险特征及企业战略的适配性,本文通过四家乡村创业企业的多案例研究,采用多案例研究方法对企业自媒体转型过程中的风险及其对创业导向战略的影响机制进行探讨.研究显示向自媒体转型使企业产生新旧商业模式冲突和企业能力欠缺两种风险.本文从战略过程视角分析了自媒体商业模式、转型风险、创业导向选择三者之间的内在作用机理,发现向自媒体转型对企业创业导向中的创新性和先动性具有促进作用,而对其风险承担性倾向则具有抑制作用.本文探讨了如何实现自媒体商业模式与创业导向战略的匹配,解释了战略选择在商业模式转型中的动态效应.
Transformation towards We-media is an organizational reform faced by firms after they transferred from offline to online, and also an important link to realize the organic connection between rural enterprises and network technology in the rural revitalization strategy. Based on the high-risk characteristics and strategic adaptability in the process of firm transformation, this paper uses a multi-case study approach to explore the risks in the process of enterprise self-media transformation and its impact mechanism on entrepreneurial orientation strategies. Our research shows that firm transformation towards We-media brings two kinds of risks: The conflict between old and new business models and the lack of capacities. From the perspective of strategic processes, this paper analyzes the internal mechanism among entrepreneurial oriented choices, transformation risks and We-media business models, and finds that the transformation to We-media can promote the innovation and initiatives in entrepreneurial orientation of enterprises, but inhibit their risk-taking. This paper discusses how to achieve the match between a We-media business model and the entrepreneurial-oriented strategy, and explains the dynamic effect of a strategic choice in business model transformation.
作者
熊婵
牛诗莹
XIONG Chan;NIU Shi-ying(School of Management,Wuhan Institute of Technology,Wuhan 430205,China)
出处
《管理案例研究与评论》
CSSCI
北大核心
2022年第4期417-429,共13页
Journal of Management Case Studies
基金
国家自然科学基金青年项目“创业企业会对CSR过度投资吗?企业家社会资本和创业企业CSR行为的关系研究”(71702137)
湖北省企业与环境协调发展研究中心项目“湖北省创业投资引导基金运作效率评价及优化策略研究”(2019QHY008)。
关键词
自媒体
创业导向
转型
多案例研究
We-media
entrepreneurial orientation
transformation
multi-case study
