摘要
以儒医文化、扁鹊故里、针砭外治起源地三张名片为代表的齐鲁中医药文化历史悠久、内涵丰富。在全媒体背景下,制约齐鲁中医药文化传播的因素包括地域中医药文化特色发掘不足、“互联网+”中医药文化传播转型困难、传播内容缺乏吸引力、人才队伍建设不完善,化解齐鲁中医药文化传播困境与难题,要从打造齐鲁中医药文化品牌,打造全维立体传播格局,构建宣传人才梯队,推进中医药文化传播入脑入心入行四方面发力,提升齐鲁中医药文化的传播力、引导力、影响力和公信力。
Qilu traditional Chinese medicine culture,represented by three business cards:Confucian doctors culture,bianque’s hometown,and the origin of external treatment of Bian-stone,has a long history and rich connotation.Under the background of Omnimedia,the factors restricting the development of Qilu traditional Chinese medicine culture include Insufficient exploration of cultural characteristics of traditional Chinese Medicine,the difficulties in the transformation of the internet plus culture industry,the content is not attractive,The imperfection of talent team construction.In order to solve the difficulties and problems of Qilu traditional Chinese medicine culture communication,We should build Qilu traditional Chinese medicine culture brand,create a all dimensional stereoscopic communication pattern,build talent echelon and promote the spread of traditional Chinese medicine culture into the brain and heart,so as to enhance the transmission,guidance,influence and credibility of Qilu traditional Chinese medicine culture.
作者
于成君
王文姮
刘杰
Yu Chengjun;Wang Wenheng;Liu Jie(Shandong University of Traditional Chinese Medicine,Jinan 250355,China)
出处
《亚太传统医药》
2022年第8期5-10,共6页
Asia-Pacific Traditional Medicine
基金
山东中医药大学高等教育研究课题"文化传播视域下擦亮学校‘三张名片’路径研究"(GJYJZ202002)
山东中医药大学党史学习教育专项课题"媒体融合战略下大学生党史宣传教育创新路径研究(DSXXJY2021003)
山东中医药大学来华留学教育教学研究专项课题(LHLXZD20210010)。
关键词
地域中医药文化
传播路径
全媒体
齐鲁中医药
Regional Culture of Traditional Chinese Medicine
Communication Path
Omnimedia
Qilu Traditional Chinese Medicine
