摘要
文章采用SWOT分析法对新疆阿勒泰地区冰雪体育产业发展的优势、劣势、外部机遇和挑战进行分析,并提出强化冰雪体育旅游的基础设施建设,提升服务质量;利用多形式宣传手段,拓展客源市场;多渠道、多模式培养创新型冰雪体育人才的策略和建议,以期借助冬奥会的契机助力阿勒泰地区冰雪体育产业发展。
The SWOT analysis method is used to analyze the advantages,disadvantages,external opportunities and challenges of the development of the ice and snow sports industry in Altay of Xinjiang in the study.The paper proposes to strengthen the infrastructure construction of ice and snow sports tourism to improve the quality of services;to use multiple forms of publicity methods to expand the source market;and the paper offers some strategies and suggestions for cultivating innovative ice and snow sports talents through multiple channels and multiple models,with a view to taking advantage of the Winter Olympics to help the development of the ice and snow sports industry in Altay.
作者
石彧坤
臧留鸿
王辉
Shi Yukun;Zang Liuhong;Wang Hui(School of Physical Education,Xinjiang Normal University,Urumqi Xinjiang 830054,China)
出处
《武术研究》
2022年第6期142-144,151,共4页
Wushu Studies
基金
2020年度国家社会科学青年项目,新疆濒危民族传统体育口述史料数字化保护研究,编号:20CTY014。
