摘要
本文以CNKI数据库1993-2021年文献主题词为“情感营销”检索的998篇中文期刊论文为研究对象,基于CiteSpce5.8R3文献计量研究软件,通过研究作者分析和研究机构分析、关键词共现分析、关键词热点、聚类时间线分析及突发性关键词分析,总结我国情感营销领域的研究热点问题、趋势演进及前沿问题,为情感营销领域之后的相关研究者提供理论基础与研究思路。
From 1993 to 2021,998 Chinese journal articles searched in the CNKI database with the subject term“emotional marketing”are used as research objects.Based on the CiteSpce5.8R3 bibliometric research software,this article analyzes the authors and research institutions,keyword co-occurrence,keyword hotspots,clustering timelines,and suddenly burst keywords to summarise the hot topics,trend evolution,and frontier issues of research in the fi eld of emotional marketing in China.It provides a theoretical basis and research paths for subsequent studies by researchers in the fi eld of emotional marketing in the future.
作者
白浩越
BAI Haoyue(Business School,Jeju National University Jeju,Korea 63243)
出处
《中国商论》
2022年第13期45-47,共3页
China Journal of Commerce
