摘要
基层融媒体建设为后扶贫时代防治返贫提供了新平台与契机,也为乡村振兴背景下解决“三农”问题注入了新活力。基层融媒体建设让市、县、乡融媒体愈加成为发展农村电子商务的重要渠道,为新时代乡村振兴注入一剂强心针。该研究以衡阳为例,针对农村电子商务发展这一热点现象,创新5G时代基层融媒体建设助推衡阳农村电子商务发展策略,为巩固脱贫攻坚成果、实施乡村振兴战略、发展农村特色产业、完善基层融媒体服务等提供新思路,也将有助于实现基层融媒体建设与农村电子商务发展的协同创新。
The construction of grass-roots media convergence provided a new opportunity for the prevention of returning to poverty in the post poverty alleviation era.It has also injected new vitality into solving the problems of‘agriculture,rural areas and farmers’under the background of rural revitalization.Taking Hengyang City as an example,the construction of grass-roots media in the 5G era promoted the development strategy of rural e-commerce according to the hot phenomenon of rural e-commerce development,which could provide new ideas for consolidating the achievements of poverty alleviation,implement the rural revitalization strategy,develop rural characteristic industries and improve grass-roots media convergence services,and help to realize the collaborative innovation between grass-roots financial media construction and rural e-commerce development.
作者
汤飞飞
段辉军
TANG Fei-fei;DUAN Hui-jun(Hunan Financial&Industrial Vocational-Technical College,Hengyang,Hunan 421002)
出处
《安徽农业科学》
CAS
2022年第13期238-240,244,共4页
Journal of Anhui Agricultural Sciences
基金
2021年衡阳市社会科学基金项目“5G时代基层融媒体建设助推衡阳农村电子商务发展研究”(2021C009)。
关键词
乡村振兴
基层融媒体
农村电子商务
衡阳市
Rural revitalization
Grass-roots media convergence
Rural e-commerce
Hengyang City
