摘要
旅游因包含了多种移动形式而成为移动性关注的焦点,移动性兼顾了移动的动态过程与移动所产生的具身体验和社会意义,从多个角度启发了旅游研究。文章以山区旅游公路皖南“川藏线”(宣城市S345宁泾路)为案例,在移动性视角启发下,探讨线型旅游空间移动过程的结构要素,搭建“人-信息-交通-地”线型旅游体验系统,并分析了各要素耦合作用下的体验模式,在此基础上,基于移动者视角,构建了线型旅游空间的吸引力模型。首先,通过网络游记词频分析确定了5大吸引力维度,分别是流动景观、停泊空间、趣味交通、生态环境和特色文化;其次,根据问卷调查分析游客的移动兴趣感知和体验消极因素,修正了20个吸引力因子;最后,通过旅游达人打分赋值,计算各因子的权重。结果发现:线型旅游空间赋予游客移动观景-驻足体验相互叠加的游览特征,游客高度重视移动过程中的视觉景观体验和停泊空间;同时需要提升旅游交通和公共服务的吸引力,构建与游客审美和个性相呼应的空间。
In today’s highly mobile modern society,tourism has become a focus of mobility because it includes various forms of movement.Mobility takes into account the dynamic process of movement as well as the physical experience and social meaning movement creates.Thus,from the perspective of mobility experience,the range of things that can be perceived and experienced by tourists is infinitely expanded.In the process of tourism activities,key perceptions and experiences(such as landscape,space,and identity)often change with the movement of tourists.Traveling becomes a new experience that offers rich,profound meaning.The concept of mobility has fueled modern tourism research in multiple ways.Inspired by the perspective of mobility,this study examined the“Sichuan-Tibet highway”in southern Anhui,China.The“Sichuan-Tibet highway”in southern Anhui is a typical scenic and mountain tourist road.We examined the structural elements of movement in the linear tourism space,and we constructed a linear tourism experience system composed of people-information-traffic-land.We observed that with the linear tourism experience system,there was a disconnect between rational domination and the logical landscape of traditional tourism activities;we examined the perceptions and experiences of tourists;we considered the new space,landscape,and meaning that developed during the movement.Further,we analyzed the experience mode under the coupling effect of various structural elements with linear spatial movement in tourism.Accordingly,we constructed an attractiveness model of linear tourism space from the tourists’perspectives.Through word-frequency analysis of online travel sites,we identified five major attractive dimensions:flowing landscape;berthing space;interesting traffic;eco-environment;and local culture.Then,we selected 20 attractive factors based on the results of evaluation,analysis,and induction of tourists’attractive cognitive status.Finally,we assigned weights to each factor based on the scores of independent tourism experts.From an analysis of our findings,we infer that linear tourism space gives tourists a“mobile viewing-stopping experience,”which is a kind of tourism experience feature in which static and dynamic aspects are superimposed on each other.During the movement process,tourists attached great importance to the visual landscape experience and parking space.From the perspective of the mobility experience,the range of objects to be perceived expands infinitely.Elements with basic,public welfare,and non-profit characteristics(such as transport facilities and public services)can also be transformed into tourism resources;they may become core attractions of tourist destinations.Such a development would necessitate the following:tourist destinations enhancing the attractiveness of tourist transport and public services to build a basic guarantee for the linear tourism experience space;establishing a new concept for tourism resources to enrich the mobile rhythm and experience process of tourists;and then creating a space that reflects tourists’aesthetics and personalities to enhance the destination’s attractiveness.
作者
杨效忠
王杏
苏会
YANG Xiaozhong;WANG Xing;SU Hui(School of Geography and Tourism,Anhui Normal University,Wuhu 241000,China)
出处
《旅游学刊》
CSSCI
北大核心
2022年第6期43-54,共12页
Tourism Tribune
基金
国家自然科学基金重点项目“旅游引导城市群乡土-生态空间演化的过程、格局和机制”(41930644)资助。
关键词
线型旅游空间
移动性
吸引力
linear tourism space
mobility
attractiveness
