摘要
以全国乡村产业高质量发展“十大典型”案例为基础,运用扎根理论提炼乡村产业高质量发展的影响因素,分析乡村产业高质量发展的形成机理。研究表明,乡村产业高质量发展主要受政府、基础、品牌及目标四类因素影响。外部环境与四类因素的相互影响促进了乡村产业高质量发展。具体而言,外部环境为乡村产业高质量发展提供了环境基础;政府因素为乡村产业高质量发展保驾护航;基础因素为乡村产业高质量发展的路径选择提供现实依据;品牌因素激发乡村产业高质量发展的动力与活力;目标因素为乡村产业高质量发展提出了现实需求与发展方向。由此,为实现乡村产业高质量发展,建议实施乡村产业高质量发展主体培育战略、差异化发展战略、品牌培育推广战略、多渠道创业增收战略。
Based on the"ten typical"cases of the high-quality development of rural industries across China,grounded theory was used to refine the factors that influence the high-quality development of rural industries,and then the formation mechanism of high-quality development of rural industries was analyzed.Research showed that the high-quality development of rural industries was mainly affected by four types of factors:government factors,basic factors,brand factors and target factors.The interaction between the external environment and the four types of factors had promoted the high-quality development of rural industries.Specifically,the external environment provided an environmental basis for the high-quality development of rural industries;government factors escorted the high-quality development of rural industries;basic factors provided a realistic basis for the selection of the path for high-quality development of rural industries;brand factors stimulated high-quality rural industries the driving force and vitality of development;the target factor put forward the realistic demand and development direction for the high-quality development of the rural industry.Therefore,to achieve the high-quality development of the rural industry,it was recommended to implement the strategy of cultivating the main body of high-quality development of the rural industry,the strategy of differentiated development,the strategy of brand cultivation and promotion,and the strategy of multichannel entrepreneurship and income growth.
作者
王瑞峰
李爽
WANG Ruifeng;LI Shuang(School of International Business,Qingdao Huanghai University,Qingdao 266427,Shandong,China;College of Economics and Management,Northeast Agricultural University,Harbin 150030,China;Modern Agricultural Development Research Center,Northeast Agricultural University,Harbin 150030,China)
出处
《农业经济与管理》
CSSCI
北大核心
2022年第2期24-36,共13页
Agricultural Economics and Management
基金
国家社会科学基金重点项目(18AJY06)
山东省哲学社会科学研究规划项目(21CPYJ16)
山东省2021年人文社科项目(2021-YYJJ-03)。
关键词
乡村产业高质量
影响因素
形成机理
扎根理论
high-quality rural industry
influencing factors
formation mechanism
grounded theory
