摘要
新媒体技术的发展和革新促进了动态化图形的出现和发展,图形动态化也成为了当下视觉设计中越来越重要的一部分。文章主要以2020年东京奥运会中动态标志设计为例,通过图形与色彩的显现与消逝,图形的点、线、面变化,图形的动作变化和透视变化等几方面对东京奥运会动态标志设计的形式特征进行分析,研究出动态标志设计的途径和方法。在新媒体领域下,东京奥运会的动态标志设计将平面设计语言与动画设计理念进行交叉创新,为当下图形的动态化设计提供了设计新范式。
The development and innovation of new media technology promote the emergence and development of dynamic graphics,which has become an increasingly important part of visual design.Article mainly by the 2020 Tokyo games in dynamic logo design as an example,through the manifestation and loss of the shapes and colors,graphic dot,line,face changes,changes the action of graphics and perspective on several aspects,such as Tokyo Olympic logo design in the form of dynamic characteristics were analyzed,and the research out of the way and method of dynamic logo design.In the field of new media,the dynamic logo design of Tokyo Olympic Games makes a cross innovation between graphic design language and animation design concept,providing a new design paradigm for the current dynamic graphic design.
作者
马玉婉
Ma Yuwan(Shanghai Academy of Fine Arts,Shanghai University,Shanghai 200444)
出处
《流行色》
2022年第2期37-39,共3页
Fashion Color
关键词
动态图标
东京奥运会
图形设计
Dynamic icon
Tokyo Olympics
The graphic design
