摘要
当今消费者常常面临"秀场上看到的服装买不到,店铺里的成衣不想买"的情形,而部分秀场服装却陷入秀后"压箱底库存"的处境,文章旨在探究部分秀场服装转化为成衣的设计方法,进一步有效解决消费者与部分秀场服装面临的问题。运用案例分析法研究当今消费者的心理特征,从企业、设计师和消费者的角度进行分析论证。总结出部分秀场服装成衣化转变的三种主要途径:突破传统的多维着装理念,不同材料的合理转换,以及繁复工艺的扁平化处理。从理论与实践结合的层面为服装设计领域提供有价值参考,旨在精准拿捏秀场服装元素设计的尺度,为秀场服装转化为成衣的设计提供更多可行性。
Consumers today are often faced with the situation that "the clothes seen on the show cannot be bought,and the ready-made clothes in the store do not want to buy",but some of the show clothes are caught in the situation of ’pressing the bottom of the box’ after the show.The article aims to explore the design method of transforming part of the show clothes into ready-made clothes further effectively solves the problems faced by consumers and some show clothes.Use case analysis to study the psychological characteristics of today’s consumers,analyze and demonstrate from the perspectives of companies,designers,and consumers.Summarize the three main ways of transforming some show clothing into garments:breaking through traditional multi-dimensional clothing Concept,reasonable conversion of different materials,and flat processing of complicated processes.From the level of combining theory and practice,it provides a valuable reference for the field of clothing design,aiming to accurately grasp the scale of show clothing element design,and provide more feasibility for the transformation of show clothing into ready-to-wear designs.
作者
葛英颖
刘广昌
GE YINGYING;LIU GUANGCHANG
出处
《设计》
2022年第1期21-23,共3页
Design
关键词
秀场服装
成衣
高级成衣
服装企业
消费者
Show clothing
Ready-to-wear
High-end ready-to-wear
Clothing business
Consumer
