摘要
总结分析近年来智能鞋靴的研究进展,调研消费者对后疫情时代户外智能鞋靴产品的关注度、对产品的功能和服用性能需求、价格的接受度和接受行为意愿。结果发现,69.76%的消费者对户外智能鞋靴感兴趣,健康评估、智能识别、手机互联、安全控制、自动感应是期望产品的主要功能需求,而舒适、安全、健康、耐用是其希望的服用性能需求;70.99%的消费者接受产品价格范围在300~800元之间。在此基础上提出户外智能鞋靴的开发建议。
In the post-epidemic era,this paper investigated consumers'attention to outdoor smart shoes,the demand for the function and performance of the products,the acceptability of the price and willingness of acceptance behavior based on the analysis of the research progress of smart shoes in recent years.The results showed that 69.76%of consumers were interested in outdoor smart shoes.Health assessment,smart identification,mobile phone interconnection,safety control and automatic sensing were the main functional requirements of the expected products,while comfort,safety,health and durability were their desired performance requirements.70.99%accepted the range of product prices between 300 and 800 yuan.On this basis,the corresponding development suggestions were put forward.
作者
石文奇
程凡
陈玉波
张志新
朱璐
SHI Wenqi;CHENG Fan;CHEN Yubo;ZHANG Zhixin;ZHU Lu(School of Fashion,Xi′an 712046,China;Silk Road Research Center of Cultural andCreative Industry,Shaanxi Institute of International Trade&Commerce,Xi′an 712046,China)
出处
《皮革与化工》
CAS
2022年第1期29-33,39,共6页
Leather And Chemicals
基金
2021年度陕西国际商贸学院陕西民族艺术传承与文创设计研究专项(SMZX202135)
陕西省大学生创新训练计划项目(S202013123016)。
关键词
户外智能鞋靴
后疫情时代
消费者需求
开发建议
outdoor smart shoes
post-epidemic era
consumer needs
development suggestions
