摘要
随着互联网技术的迅猛发展,越来越多的钢铁企业培训机构意识到微信公众号在品牌传播上的重要作用,基于对部分钢铁企业培训机构微信公众号的使用情况分析,提出了关于充分利用大数据、合理控制发布频率、发布适量的品牌类信息、提供生动的传播内容、打造实用的服务功能等方面的品牌传播策略,力求让钢铁企业培训机构品牌传播效果最大化。
With the rapid development of Internet technology,more and more iron and steel enterprise training institutions realize the importance role of WeChat public account in the brand spread.Based on part of the iron and steel enterprise training institutions WeChat public account usage analysis,put forward the brand communication strategy of making full use of big data,reasonable control release frequency,releasing right amount of brand information,providing vivid communication content,and creating practical service function and so on,to make every effort to let the iron and steel enterprise training institutions maximize brand communication effect.
作者
冯星
Feng Xing(Anhui Vocational College of Metallurgy and Technology Maanshan 243041,China)
出处
《冶金信息导刊》
2021年第6期11-14,45,共5页
Metallurgical Information Review
关键词
微信公众号
钢铁企业培训机构
品牌传播
策略
WeChat public account
Training institutions for iron and steel enterprises
Brand communication
Strategy
