摘要
针对图书馆群组用户特征构建差别化用户群组画像,有助于精准分析与预测用户需求,对新时代社科咨询服务的格局重整具有积极作用。文章分析了国家图书馆2015-2020年社科咨询档案数据,通过用户、资源和服务解析用户需求、标签化用户的特征,使用两步聚类算法分组用户,并针对四类典型的用户群组进行画像,剖析用户需求、资源特征和服务类型,为图书馆个性化信息服务系统设计提供参考。用户群组画像可以为图书馆的精准服务提供客观有效的支持,据此可以探寻社科咨询用户的真实需求,提升社科咨询服务的质量。图4。表2。参考文献21。
In view of the characteristics of library group users,the construction of differentiated user group portraits is helpful to accurately analyze and predict user needs,and has a positive effect on the reorganization of social science consulting services in the new era.The article analyzes the 2015-2020 social science consulting archives data of the National Library of China,analyzes user needs and tagged user characteristics through users,resources and services,uses a two-step clustering algorithm to group users,carries out portrait for four types of typical user groups,and analyzes user needs,resource characteristics and service types,thus to provide a reference for the design of the library’s personalized information service system.User group portraits can provide objective and effective support for the library’s precise services,so that the real needs of social science consulting users can be explored and the quality of social science consulting services can be improved.4 figs.2 tabs.21 refs.
出处
《国家图书馆学刊》
CSSCI
北大核心
2021年第6期33-42,共10页
Journal of The National Library of China
关键词
聚类分析
用户群体画像
信息服务
社科咨询
Cluster Analysis
User Group Portrait
Information Service
Social Science Consultation
