摘要
采用SWOT分析法,对辽宁省后疫情时期体育产业的内外部环境进行分析,阐述了辽宁省体育产业所面临的危机和发展机遇,并科学研判辽宁省体育产业集群发展态势。基于协同学理论发展视角,对辽宁省SWOT战略分析中的优势、劣势、机遇、危机排列组合,提出辽宁省体育产业的创新发展策略,以期为辽宁省疫情后体育产业的快速复苏和战略决策的制定提供参考。
By using the methed of SWOT analysis,this paper analyzes and explains the internal and external environment of sports industry in the post epidemic period in Liaoning province,clarifies the crisis and development opportunities,and scientifically study and judge the development trend of sports industry cluster in Liaoning province. And from the perspective of the collaborative theory,it per mutates and combines their advantages,disadvantages,opportunities and crises,and puts forward the innovation and development strategy,in order to provide scientific reference for the rapid recovery and strategic decision-making of sports industry in Liaoning province after the epidemic.
作者
赵洪波
宿婉莹
龙助国
刘威
ZHAO Hongbo;SU Wanying;LONG Zhuguo;LIU Wei(Physical Education School of Liaoning Normal University,Dalian 116029,Liaoning China)
出处
《辽宁体育科技》
2022年第1期19-23,共5页
Liaoning Sport Science and Technology
基金
辽宁师范大学2019年研究生创新创业项目(项目编号:2020cx21)
2018年辽宁省社会科学规划基金项目“辽宁省大众滑雪场发展动力机制研究”(项目编号:L18CTY002)。
关键词
后疫情时期
辽宁省
体育产业
协同创新发展
post epidemic period
Liaoning province
sports industry
collaborative innovation development
